Patagonia Provisions launches its Marketplace

Patagonia Provisions launches its Marketplace
Patagonia Provisions opens it's website to selling other organic brands committed to regenerative organic agriculture
  • Website starts selling organic brands committed to soil health, animal welfare and social fairness
  • 120 different non-Patagonia Provisions' products to be on site by end of June
  • Website offers a platform for products of the new Regenerative Organic Certification (ROC)
RCS - Introduction to ruminant nutrition

Under the mission statement "Patagonia is in business to save our home planet", Patagonia Provisions has opened its website to selling organic products committed to soil health, animal welfare and social fairness. In doing so, the website also creates a platform for the sale of products under the new Regenerative Organic Certification (ROC), of which Patagonia is a primary founder. The company aim to provide a curated marketplace for the regenerative ag savvy consumer whilst leveraging their expertise in video storytelling to support ROC products and their brand partners.


 “As a planet, we do not have time to wait, and we can’t do this by ourselves — with the farmers, fisherman and ranchers we work with for our own products. So, we asked, ‘Who else is out there?’ What are the things we need to do in order to move things farther and faster?’ It was clear to me that it made sense to do this together.”

Doing this together meant opening up the Patagonia Provisions’ website and selling products of other organic brands that are also committed to soil health, animal welfare and social fairness — the three pillars of the Regenerative Organic Certification (ROC).

Opening up the Patagonia Provisions website to other brands is a very smart move, largely because it gives ROC an important consumer-facing presence. For shoppers who understand the value of ROC, this marketplace provides a highly curated, one-stop-shop to find ROC-certified products or those that are similar in quality.

“Our point of differentiation is that we are taking things a little farther. This is not about conventional organic, which, in many regards, is becoming monoculture agriculture. Rather, it is about regenerative and restorative organic that emphasizes soil health, animal welfare, social fairness and nutrition. For us, there is a big mission attached to this,” said Birgit Cameron.

 North America
 Consumer trends

A version of this article was originally published on the site Organic Insider on Saturday, April 4, 2020.



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