Posted: Friday, July 10, 2020
This job is closed.

The Soil Association

Bristol, UK
Full Time
Monday, July 27, 2020
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Senior Farming Communications Officer

Posted: Friday, July 10, 2020
 Full Time
 Soil Health
 Large scale
 Farming Practices
 Agronomy & services
 All - Livestock

Position Description

The Soil Association was formed in 1946 to pioneer a better world – one where we can all farm, eat and live healthily in balance with the environment. Today, we’re still dedicated to making positive change happen. Our work revolves around making the case for sustainable farming systems and supporting farmers and growers to make this transition.

We support farming innovation and farmer-led research through programmes which provide a platform for farmers and growers to develop and share knowledge and skills. We are inspiring millions of people to take their own step towards a sustainable future.

About the opportunity

The UK is on the brink of the biggest change to agricultural policy in 50 years. And with climate emergency beginning to show its face in the UK’s seasons, working to make our farming system more resilient and sustainable is absolutely vital. This is a fantastic opportunity to tell the stories of the farmers who are pioneering this transition. Your job will be to inspire more farmers to join the movement to towards agroecological farming whilst trying to make sure that the organic innovators get the public recognition they deserve.

Examples of your activities include; producing films about agroforestry projects, coordinating the farming magazine that goes out to all Soil Association licensees and supporters, interviewing farmers who are working to build fertility into their soils with cover crops and diverse pastures and facilitating DIY content from dairy farmers sharing ways to use less antibiotics on their cows.

Your role

You will be an outstanding communicator and marketer who can work across the organisation, write and deliver a communications plan to engage both organic producers and the wider farming community. You will:

  • Work with the senior communications manager on a communications plan to engage and recruit farming licensees and farmers thinking of transitioning towards agroecological practices.
  • Create engaging content for farmers and growers with a focus on storytelling, embedding our farming tone of voice through offline and online channels.
  • Working with the digital comms team to optimise farming user journeys on the Soil Association website with clear calls to action
  • Maintain and develop a range of communications collateral, including technical and market-related reports and fact sheets.
  • Coordinate Organic Farming Magazine.

About you

We are looking for a person who is:

  • Analytical - you will be able to interpret basic marketing requirements and data
  • Creative - you will have the ability to translate business requirements into exciting marketing plans within tight financial constraints
  • Organised – you will be able to plan and coordinate different activities, ability to work on own initiative, under pressure, meeting deadlines
  • A great team player – you will be able to work and communicate well across several teams

Our employee benefits

Working with us you will have a range of financial and lifestyle benefits, including 27 days annual holiday plus bank holidays, increasing to 30 days with service (pro rata for part-time). For more information on our benefits please visit our website.

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Contact Information

For more information about the role contact us via one of the methods below: